what started in san diego quickly became a nationwide movement. universities everywhere were missing this better-for-you option.
15 years later. 60 university locations. 1m+ fueled students nationwide.
san diego state university · 2011
two students noticed their campus was missing something: functional nutrition. healthy meals on-the-go. real post-workout fuel.
the journey so far
2011
first location opens outside the sdsu aztec rec center — a campus first
2016
licensing division launched to satisfy both university models
2018
named inc. magazine rising stars — most inspiring entrepreneurs of the year
2019
forbes 30 under 30, food & drink category
2022
launched shake smart protein to stores nationwide
now
60+ locations across 20+ states — and accelerating
the obsession has always been real nutrition — premium protein, whole ingredients, and zero compromise
the solution
healthy food that actually fits your lifestyle.
shakesmart. fuel your lifestyle.
every shake, acai bowl, toast, craft your cup, and pour over starts from the same four key aspects: nutritious, delicious, affordable, convenient. not a sugar bomb dressed up as health food. no wait times sacrificing today's busy schedules. simply, clean, high protein, real-ingredient foods — ready in minutes, no regret attached.
we put in the good stuff. we leave out the rest.
25g+ protein
real fruits & veggies
high-quality whey protein
vegan & gluten-free options
low sugar
and none of this
ice cream
frozen yogurt
purees
guilt
the vision
to be everywhere active lives happen — from campus to military base, coast to coast
what started as a college student's passion has grown into a national movement. we're expanding into universities, military bases, hospitals, airports, and beyond — anywhere people are on the move, and deserve better than the default. affordable nutrition finally made accessible.
"to keep the body in good health is a duty, otherwise, we shall not be able to keep our mind strong and clear."– buddha
