Build A Smart Foundation For Health
Are you always trying to find something to eat that is quick, convenient, and healthy? Often times we hear people talking about what to eat or where they should go to fuel their bodies with the proper nutrients to maintain their on-the-go lifestyle. Most people will take the easy way out and choose the quick and easy foods that usually offer little to no nutritional value or nutrients for our bodies. Our bodies need to absorb the right ...
Forbes Names Shake Smart To All-Star List
SAN DIEGO- Two SDSU Business students are getting national exposure for inventing a new health shake. They have been featured in Forbes after inventing a new heath shake. Kevin Gelfand and Martin Reiman are on pace to gross $700,000 from their year-old business called Shake Smart. Forbes magazine has featured the duo, calling Shake Smart one of the fastest growing businesses in San Diego. At age 23, the partners are considered by Forbes to be all-star entrepreneurs.
All Star Entrepreneurs – Forbes Magazine
As he was leaving the San Diego State University gym one afternoon in July 2010 after his usual weight-training session, Kevin Gelfand realized he was dreading the warm, lumpy protein shake he was planning to drink. “It almost tasted like dirt,” he recalls. He decided he would try to concoct a drink that added ingredients like fresh fruit and nonfat milk ...
A Smart Start For New Alums
While many of the almost 10,000 new alumni who graduated from SDSU last month are busy these days polishing resumes and looking for jobs, Kevin Gelfand and Martin Reiman aren’t worried about finding work. Instead, they’re focused on determining the next great location to expand their growing company. Gelfand, 22, from Santa Clarita and Reiman, a 23-year-old New Jersey native, are the founders of Shake Smart, a food stand specializing in protein shakes and smoothies. ...
Directly Speaking
Not long ago I was heading out of the ARC after a workout and came across Kevin Gelfand hosing off the area around Shake Smart, the business he and Martin Reiman started a year and a half ago when both of them were SDSU business students. They’re both recently graduated and their story is featured in this month’s enewsletter. So here’s Kevin, president of a company that already has 26 employees, doing a job that ...